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Harnessing the power of social media
Social media have become intrinsic to our social and business lives. The figures speak for themselves; 700 million people are now on Facebook, almost half a million new Twitter user accounts are opened every day (source:Precise) and 1200 tweets are posted every second (source: Freshnetworks.com), and 48 hours worth of film is uploaded to You Tube every minute!
Want to reach journalists? Get on Twitter!
Recently published research by Cision into journalist’s uses and perception of social media has highlighted an interesting trend which will no doubt be of interest to any businesses seeking to get their company’s news into the media.
Making money through Facebook advertising
Facebook advertising is still in its infancy, yet thousands of companies are reaping the benefits of this incredibly powerful tool, and for a relatively small advertising spend. So, what are the pros and cons of Facebook advertising, and should you try it out to promote your B2C business?
Cracking the QR Code
The use of QR codes in marketing and advertising has become a bit of a hot topic just lately with big names like Starbucks and Lady Gaga launching code-based campaigns. For the uninitiated it may all look a bit crazy, but used properly QR codes can be a fun and useful tool.
Learning the lingo of the web
When you use terminology every day, it can be easy to become complacent and assume that everyone else knows what you are talking about. It most areas of computing, acronyms are king; the more you know, the more technical you sound. But in the real world, what do they all mean ? This back-to-basics post explores some of the most common acronyms in web development and tries to explain what they can do for you.
Social Commerce
‘Social commerce’ is the use of social media channels to generate revenue online. It’s a growing phenomenon and media experts are going so far as to predict a ‘social commerce revolution’.
How real can CGI become ?
If you've explored the MM website, you'll have probably seen that we've used 3D rendering / CGI for a number of projects, particularly in the property development industry. (If you haven't, click here for a couple of examples)
Facebook - Best practice for business
Facebook is a great platform for business. It’s simple and easy to use, and makes posting and sharing news, images and video content about your business a doddle. But, are you guilty of having established a Facebook page for your business without really understanding how it can be developed to maximise the benefits to your business? If yes, read on for a few simple and quick-to-implement suggestions. It’s easy if you know how!
The return of the suit
As Sarah Golding. a managing partner at CHI & Partners, remarked in a recent article in Campaign, ‘the role of impresario gets more exciting and important when the production being staged gets more complicated’.
Do charities need new communications models ?
In a recent meeting with one of our major charity clients the discussion turned to a segment of supporters and how to attract them. The swift conclusion that was reached was that times are a-changing and charities will need to adapt – or die.
