Attended a fascinating discussion on the power of Twitter and how this can be harnessed by brands and individuals to galvanise public opinion. Yet another way to communicate in a persuasive and personal manner with a particular type of customer. The plethora of media continues to expand!
Updates from February, 2010
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Steve
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Looking for a PR Account Manager
Steve
We’re currently recruiting for a PR Manager, so any budding PR practitioners should get their CVs to us as soon as possible. For more information on the vacancy please see the link below http://www.marketing-matters.co.uk/recruitment/pr-account-manager.php
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Some interesting views on sales prospecting engines
Steve
More and more people are looking for ways to influence their customers and keep them close. There are many techniques to help enhance this process.
But as more and more options open up in the social media and networking space, controlling your brand communications becomes an even bigger challenge. Brand owners and marketeers increasingly need to be brave and ‘hand over’ their brands to their customers and prospects. This doesn’t mean that you cannot exploit these channels to help develop your brand equity. It’s just a slightly different mindset required – put yourselves in the shoes of your customer or prospect and try to imagine what life is like in their shoes and use this insight to drive your communications through social networking channels.