Marketing Matters Blog

Attended a fascinating discussion on the…

Steve — Fri, 05 Feb 2010 17:06:40 +0000

Attended a fascinating discussion on the power of Twitter and how this can be harnessed by brands and individuals to galvanise public opinion. Yet another way to communicate in a persuasive and personal manner with a particular type of customer. The plethora of media continues to expand!

Looking for a PR Account Manager

Steve — Fri, 05 Feb 2010 17:01:25 +0000

We’re currently recruiting for a PR Manager, so any budding PR practitioners should get their CVs to us as soon as possible. For more information on the vacancy please see the link below http://www.marketing-matters.co.uk/recruitment/pr-account-manager.php

Some interesting views on sales prospecting engines

Steve — Tue, 20 Oct 2009 15:49:38 +0000

More and more people are looking for ways to influence their customers and keep them close. There are many techniques to help enhance this process.
But as more and more options open up in the social media and networking space, controlling your brand communications becomes an even bigger challenge. Brand owners and marketeers increasingly need to be brave and ‘hand over’ their brands to their customers and prospects. This doesn’t mean that you cannot exploit these channels to help develop your brand equity. It’s just a slightly different mindset required – put yourselves in the shoes of your customer or prospect and try to imagine what life is like in their shoes and use this insight to drive your communications through social networking channels.

Hello and welcome to the Marketing Matters blog

Steve — Wed, 16 Sep 2009 17:30:33 +0000

Hi and thanks for taking the time to visit our blog.

Please feel free to pose any questions you might have and we’ll do our very best to answer them.

As an integrated agency with over 20 years experience, there aren’t many things we haven’t dealt with.

We’ll be keeping an eye open for the hot issues affecting our clients and our networks and where the market seems to be headed in the future.

Professional networking sites seem to be the flavour of the month at the moment - try looking at LinkedIn as an example of one that seems to be pretty popular.