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Managing Reputation on Twitter
With the recent outburst on Twitter by Queen’s Park Rangers’ Captain, Joey Barton, about fellow football legend Alan Shearer, it made me think that surely it is time that people in the public-eye should start being more careful about what they ‘tweet’ to manage their reputation.
Student Placements at Marketing Matters
The following blog post is by Rose Humphries who undertook a 40 week placement with Marketing Matters in 2011/2012.
Tinnitus Awareness Week success
The PR team at Marketing Matters has just finished another busy and very successful national PR campaign for our client the British Tinnitus Association (BTA). We have worked with the charity for five years now, and each year its annual Tinnitus Awareness Week provides an opportunity to put the spotlight on tinnitus with the aim of raising vital awareness.
Facebook Advertising - have you tried it yet?
Now I realise that I have written before on the subject of Facebook Advertising, but am doing so again because many of our clients are really reaping the benefits.
Harnessing the power of social media
Social media have become intrinsic to our social and business lives. The figures speak for themselves; 700 million people are now on Facebook, almost half a million new Twitter user accounts are opened every day (source:Precise) and 1200 tweets are posted every second (source: Freshnetworks.com), and 48 hours worth of film is uploaded to You Tube every minute!
Want to reach journalists? Get on Twitter!
Recently published research by Cision into journalist’s uses and perception of social media has highlighted an interesting trend which will no doubt be of interest to any businesses seeking to get their company’s news into the media.
Making money through Facebook advertising
Facebook advertising is still in its infancy, yet thousands of companies are reaping the benefits of this incredibly powerful tool, and for a relatively small advertising spend. So, what are the pros and cons of Facebook advertising, and should you try it out to promote your B2C business?
Cracking the QR Code
The use of QR codes in marketing and advertising has become a bit of a hot topic just lately with big names like Starbucks and Lady Gaga launching code-based campaigns. For the uninitiated it may all look a bit crazy, but used properly QR codes can be a fun and useful tool.
Learning the lingo of the web
When you use terminology every day, it can be easy to become complacent and assume that everyone else knows what you are talking about. It most areas of computing, acronyms are king; the more you know, the more technical you sound. But in the real world, what do they all mean ? This back-to-basics post explores some of the most common acronyms in web development and tries to explain what they can do for you.
Social Commerce
‘Social commerce’ is the use of social media channels to generate revenue online. It’s a growing phenomenon and media experts are going so far as to predict a ‘social commerce revolution’.
