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Harnessing the power of social media
Social media have become intrinsic to our social and business lives. The figures speak for themselves; 700 million people are now on Facebook, almost half a million new Twitter user accounts are opened every day (source:Precise) and 1200 tweets are posted every second (source: Freshnetworks.com), and 48 hours worth of film is uploaded to You Tube every minute!
Want to reach journalists? Get on Twitter!
Recently published research by Cision into journalist’s uses and perception of social media has highlighted an interesting trend which will no doubt be of interest to any businesses seeking to get their company’s news into the media.
Social Media - what's all the fuss about ?
At Marketing Matters we have been using social media as an integral part of the PR work we do for our clients for years now and I’m pleased to report, to great effect. However, while some companies we work with have been early adopters, keen to embrace the opportunities that social media presents, others have been more reluctant.
