bta

Marketing Matters PR used a full range of PR strategies to communicate a national charity's messages to the UK public during a national awareness week. Tactics to maximise coverage of the British Tinnitus Association (BTA) across national and regional media included the distribution of BTA-branded MP3 players loaded with tinnitus simulations for journalists, arranging media interviews with those with the condition and securing the support of high-profile celebrities including Peter Stringfellow and Stephanie Beacham. The result was more coverage in more than 60 regional and national newspapers and magazines, regional and national radio coverage - coverage that had an Advertising Equivalent Value of more than £250,000.