siemens

Siemens Traffic was planning to use Traffex 2007 to unveil its latest ground-breaking system, the ST900, and wanted to create maximum impact and interest. With so much to say about the new product, we lapped up the opportunity. In a world increasingly concerned with the environment, here was a system that boasted power and sophistication backed up by impeccably green credentials.

Our solution was an integrated one. In addition to PR support, we came up with elegant trade advertising and direct mail.