standard life

Marketing Matters has written and designed the central brochure and associated sales collateral for Standard Life's newly launched Business Healthcare product. Aimed both at the end customer and the intermediary channel, these materials presented a new modular concept in health cover, while reinforcing the approachability and commitment to service of the Standard Life brand. Following the product launch, Marketing Matters developed a direct marketing campaign targeting the self-employed and small businesses of fewer than 10 employees.