PR in a nutshell

The PR department at Marketing Matters is interested in two things - raising awareness of your organisation and, ultimately, helping you promote your service or product. Although we tailor our activities to each client's particular needs, our basic approach remains the same:

• Establish a solid understanding of your business and the issues which are affecting it
• Root out - and then sell in - the stories that are worth telling about your organisation
• Reinforce your vision and values
• Raise the profile of your organisation and, where appropriate, key personnel

Our experienced and creative team of PR professionals has an established and successful track record of working to the benefit of its clients across a range of industry sectors including marine, homes & interiors, luxury lifestyle, property and not-for-profit.

Read on to find out more about how we could help your business.

What it means on a day-to-day basis

While we will always tailor a PR programme to your specific and unique needs, typical activities which we can undertake on your behalf include the following:

• Identifying newsworthy stories and preparing tailored press releases for the media
• Preparing relevant and up-to-date media lists
• Relationship-building and media relations
• Distributing press releases to relevant journalists and publications including freelancers
• Identify and arrange photo opportunities
• Identify forthcoming relevant features within your target media
• Selling in and following up press releases
• Writing targeted features, case studies and interviews for relevant publications
• Organising press trips and press events - Interviews, press conferences and receptions, familiarisation visits and photocalls.
• Handling all press queries on your behalf via our Press Office
• Creating a dedicated Media Desk - the one-stop shop for media representatives to find the latest information about your business
• Identifying relevant sponsorship and product placement opportunities
• Crisis management

What can Marketing Matters PR team offer you?

The PR team offers:

• A record of success meeting stringent targets, as dictated by clients requiring the highest specifications
• Media contacts which are second-to-none
• The ability to be creative and co-ordinated, offering a fresh, targeted approach to public relations

Our PR team has a diverse mix of experience, expertise, age, personalities, interests and outlook, and are a highly productive, dedicated team of professionals who can turn their hand to client needs with an enthusiastic and fresh approach.

We create a PR programme designed to truly enhance your business, and we will work with you as a strategic partner, providing regular updates to you, the client, on expected editorial coverage and undertake regular media analysis and evaluation so you can understand the true value of our work.

We enjoy the obstacles, challenges and rewards that public relations provides. This results in creative, dynamic and innovative solutions to your PR requirements and a working relationship that is, above all, perceptive and exciting. For you this means a working relationship that produces creative, effective and hard-hitting results, but which is also enjoyable and rewarding.

Contact us to find out more about how we can help your business.

Press Offices & Media Desks

Working within fast-paced industries we understand that there is often need for round-the-clock cover. Some of our clients successfully outsource their press office requirements to us for 24-hour cover every day of the year.

We are able to offer clients a dedicated press office function, whereby we do what you need us to do - meeting your day-to-day and tactical needs.

As an integrated agency we can offer:

• A dedicated phone line - whereby all media calls are answered in the name of your organisation
• A dedicated e-mail address - whereby all e-mails are sent and received in the name of your organisation
• A dedicated on-line news portal - whereby journalists can visit and view press releases, high resolution photographs and company literature

We also offer a Media Desk facility which is an essential tool for journalists and other members of the media, and contains all the latest press releases, news items and downloadable visual materials and other collateral. Our automated Media Desk Bulletin also enables you to send all your latest news and images as soon as they are released to all those people who have registered for updates, keeping your business top of mind and ahead of the competition.