marketing matters welcomes new marine clients ‘on board’

February 18th 2010

The PR team at Poole-based integrated creative agency Marketing Matters, is celebrating after securing four new marine accounts in recent months. These latest client wins reflect the excellent reputation the agency has developed in the marine industry over the last 20 years and adds further weight to an already impressive portfolio of clients in the B2B and B2C sectors.

Marketing Matters has welcomed the opportunity to promote ‘Karpaz Gate Marina’, a stunning new development in Northern Cyprus which is hoping to open up this unspoilt corner of the Mediterranean to yacht owners and charter companies. Marketing Matters is devising and implementing a comprehensive marketing and PR activity programme for the lead up to the official marina launch in 2011.

Marketing Matters has also secured work with Sea Alliance Group, a marine company based in Gibraltar. Its services include international yacht sales & purchase, marine construction and yacht management, and Marketing Matters will be promoting the company within the key marine media.

Atollvic Shipyard is a leading Spanish superyacht build, refit and repair facility which has also begun working with Marketing Matters. The company has employed the services of the PR team to raise awareness of its specialist offering in the European market.

Finally Sunseeker Superyacht Management, a specialist in yacht management and captain and crew placement for Sunseeker yachts, recently appointed Marketing Matters to launch its Virtual Yacht Management System and Sunseeker Crew website, a new online resource that will provide information for owners looking for Captain and crew to operate their yacht. 

Zoe Thompson, PR Account Director of Marketing Matters, says: “These new marine accounts are a boost to our growing PR team and we are delighted to be able to cement our position as a leading marine marketing consultancy with substantial marine PR experience."