marketing matters to host masterclass in cross media personalisation

February 11th 2010

Marketing Matters, the Poole-based integrated creative agency, is to join forces with direct marketing experts, Inc Direct, to deliver free master classes on the subject of cross-media personalisation. This technique is one of the most personal, effective and profitable ways for a company to communicate with its customers as individuals.

Cross media personalisation helps a business align and personalise all of its marketing campaign activity by using a range of integrated software and graphic design skills. Creating real-time feedback on campaign results means that businesses can enjoy improved response and conversion rates, helping to make the most of valuable marketing budgets.

Inc Direct, the UK’s leader in this field, has established an award-winning, world-class reputation for developing highly targeted and innovative direct marketing campaigns that utilise cross media personalisation for clients such as The Carphone Warehouse, Sony, The Economist and Ladbrokes.

Marketing Matters and Inc Direct will host two master classes – one based in Poole on Thursday 25th March and the other in London at a time to be confirmed. The seminars are completely free and will include food and refreshments, but will be limited to 20 places to ensure attendees get the most from the day. There is also the opportunity to book Marketing Matters and Inc Direct for individual one-to-one master classes if required.

For more details or to register your interest in attending the Poole-based a master class 1:1 marketing that really delivers, please contact Steve Collins at Marketing Matters on 01202 777111 or steve@marketing-matters.co.uk