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Harnessing the power of social media
Posted by Zoe Hiljemark on 21 October 2011
Tags: social media, Facebook, LinkedIn, You Tube, Twitter, marketing communications
Social media have become intrinsic to our social and business lives. The figures speak for themselves; 700 million people are now on Facebook, almost half a million new Twitter user accounts are opened every day (source:Precise) and 1200 tweets are posted every second (source: Freshnetworks.com), and 48 hours worth of film is uploaded to You Tube every minute!
Want to reach journalists? Get on Twitter!
Posted by Zoe Hiljemark on 5 September 2011
Tags: twitter, social media, journalists, media relations
Recently published research by Cision into journalist’s uses and perception of social media has highlighted an interesting trend which will no doubt be of interest to any businesses seeking to get their company’s news into the media.
Making money through Facebook advertising
Posted by Zoe Hiljemark on 8 June 2011
Tags: Facebook, social media, advertising, business
Facebook advertising is still in its infancy, yet thousands of companies are reaping the benefits of this incredibly powerful tool, and for a relatively small advertising spend. So, what are the pros and cons of Facebook advertising, and should you try it out to promote your B2C business?
Social Commerce
Posted by Zoe Hiljemark on 15 April 2011
Tags: Social Commerce, Social Media, Marketing, PR, Socialnomics
‘Social commerce’ is the use of social media channels to generate revenue online. It’s a growing phenomenon and media experts are going so far as to predict a ‘social commerce revolution’.
Facebook - Best practice for business
Posted by Zoe Hiljemark on 7 April 2011
Tags: Facebook, business, best practice, techniques, marketing, online marketing, social media, social marketing
Facebook is a great platform for business. It’s simple and easy to use, and makes posting and sharing news, images and video content about your business a doddle. But, are you guilty of having established a Facebook page for your business without really understanding how it can be developed to maximise the benefits to your business? If yes, read on for a few simple and quick-to-implement suggestions. It’s easy if you know how!
Social Media - what's all the fuss about ?
Posted by Zoe Hiljemark on 22 February 2011
Tags: Social media, Facebook, Internet, Twitter, PR
At Marketing Matters we have been using social media as an integral part of the PR work we do for our clients for years now and I’m pleased to report, to great effect. However, while some companies we work with have been early adopters, keen to embrace the opportunities that social media presents, others have been more reluctant.


