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A range of products and services all designed to create great content and promote your brand.

solutions


Here at Marketing Matters, we believe that creative content is king.

With the explosion of media options and ways to communicate with your customers, never before has establishing a core idea for every campaign been so important.

We spend real time and effort arriving at a core proposition for every organisation we work with and then expressing that idea across a wide range of media to communicate with your audiences.

Whether you want us to express this core idea through moving image, the web, advertising or corporate literature, you'll find Marketing Matters has the perfect set of skills and experience.

Access to real expertise 24/7

outsourced marketing departments


We can offer clients a complete outsourcing service where we take over the responsibility for all of their marketing.

Outsourcing provides access to specialist integrated expertise in all marketing disciplines at a fraction of the cost of employing staff yourselves. You can turn them on and off as and when you need them and only pay for what you need.

Never has it been truer that content is king.

creating web content


Having spoken to clients, there seems to be a frustrating perceptual gap between client expectation of what a web provider can do and what is currently being delivered by specialist web companies.

We are currently working with a number of clients and digital agencies to provide creative content and scoping documents including page layouts and design guidelines for each page of the site that allows clients to visualise what their web presence will look like.

This service provides the creative content a CMS-based website needs to populate its pages.

Spreading the word

press office


This online resource is for journalists and other members of the media, and contains all the latest press releases, news items and downloadable visual and other collateral you may need.

Our Media Desk Bulletin will enable you to send to everyone who registers all the latest news and images as soon as they are released, making sure that news items are always up to date and ahead of archived material.

Word, picture and moving image combined seamlessly to promote your brand

moving image


If a picture paints a thousand words, then moving image paints millions. It is, quite simply, great content designed to appeal to all the senses.

We use a combination of high-end graphics and effects work integrated with film & video to broadcast standard but produced for the corporate market.

Mindful of budgets, we film to maximise future use of any footage we shoot. We offer a complete service from artistic concept and script work through to sales conference presentations.
Our graphic work animation is created by some of the best artists and directors in the industry.

brand fingerprint workshops


A successful brand is, by definition, unique - it leaves a permanent impression. It is clearly important to understand the characteristics of this impression before attempting to communicate the brand by undertaking any marketing activity.

Our starting point is to conduct a Brand Fingerprint exercise. The objective of this exercise is to give an indication of your current situation and map out the future direction of the brand/brands. The Brand Fingerprint development starts with a workshop where key members of your team meet with us to identify the points as detailed below.

  • Business vision
  • Profile
  • Attributes
  • Differences
  • Customers
  • Proposition

We spend time mapping out the current situation and discuss in depth the background of the organisation. This helps all to understand the likely gap between how the company is viewed internally against externally.

Two ears and one mouth - we listen twice as much as we talk.

facilitated briefing workshops


With a team of highly skilled facilitators to call on, we are finding more and more clients are now using facilitated workshops to add value to the briefing process for new projects.

Every project that kicks off with a briefing workshop bears real fruit. Better briefs generate better work and creative ideas on which to base great content.

Keeping your customers in the loop

sales prospecting engine generation


We take time to understand the unique process that you go through when generating sales, and then create a sales prospecting engine with marketing activity designed to feed the engine with new prospects and then help convert them into sales by reflecting your sales journey from prospect to customer.

A well considered digital solution with well throught through functionality will always perform better against the comptetition.

interactive media


At Marketing Matters digital, we have many years experience of delivering great websites and e-marketing campaigns and our zest for online as a medium is reflected in the energy and enthusiasm we put into every project we undertake. Click here to read more.