Weird Fish

Weird Fish

Weird Fish Literature

Weird Fish produce seasonal catalogues twice a year which are available in their stores nationwide and are mailed out to a database. We brought the brand to life through edgy design, eye catching location photoshoots and detailed product photography.

Weird Fish Brand Personality

The Weird Fish brand message is clothing to get up, get out and have fun in. Marketing Matters created a series of edgy graphics to develop the brand personality by injecting a sense of adventure and humour into the brand.

Weird Fish in-store POS

As well as appearing throughout the product catalogues, these graphics were also evolved for use as in-store graphics in the form of window banners, cubes and posters.